Addison Rae
In recent years, the concept of fame has taken on a new meaning with the rise of social media platforms and the emergence of a new kind of entrepreneurship known as “influencing.” Initially, this new career path was not taken seriously, but now it is recognized as a legitimate and lucrative career option for many individuals.
One of the most famous influencers is TikTok star Addison Rae, who has been on the platform since the beginning and has amassed an impressive 88 million followers. For her, her following is critical to her work, and any disruptions to her platform can be a source of stress. In 2021, she was shadowbanned on TikTok, which caused her content to be hidden from view for a brief period. While the issue was eventually resolved, the incident serves as a reminder of the dependence of influencers on social media platforms and the potential for disruptions to affect their careers. It also highlights the need for influencers to diversify their revenue streams and not solely rely on one platform for their livelihood.
