Hipster Barista
The term “hipster barista” was first used in 2011, and it quickly became a viral meme. Dustin Mattson, who is also known as “Dirty South,” spoke about the meme in an interview with Eater Atlanta. Mattson expressed his frustration and disappointment that the culinary industry and professional baristas were being made into a joke through the meme.
According to Mattson, the meme is indicative of how people tend to value farm-to-table cuisine, craft beer, and cocktail mixology while having little regard for the specialty coffee business and those who work in it. The meme’s popularity highlights a disconnect between the way we view different aspects of the culinary industry and suggests that some areas are not taken as seriously as others. It’s a reminder that everyone in the food and beverage industry, including baristas, deserves respect and recognition for their hard work and expertise.
