Ever since Dana White became the president of the Ultimate Fighting Championship, he has not transformed the brand into a multibillion-dollar enterprise. Still, he has also played a pivotal role in expanding the global reach of mixed martial arts. One of UFC’s most significant achievements in the past decade has been its contribution to developing women’s mixed martial arts competitions. With iconic figures like Ronda Rousey, Miesha Tate, and Joanna “Violence” Jedrzejczyk, UFC has diversified its appeal beyond Conor McGregor and George St. Pierre. These talented women play a crucial role in captivating the audience on fight nights, whether they bring excitement inside the Octagon or outside of it. The women of UFC have firmly established their presence in the sport.
