19. Free Gift With Every Purchase
At a luxury jewelry store where I worked. A grumpy woman and her husband initially ignored my greeting and walked past me. Undeterred, I engaged them in conversation, and she soon became interested in items from our display. Without hesitation and without checking the price tags, she bought everything I showed her.
In less than 10 minutes, her purchases totaled over $33,000. However, while I was wrapping her items. She insisted on receiving free items and threatened not to return them unless we provided high-end complimentary gifts. Despite her significant spending, which is typical in luxury retail, management struggled to meet her demands for freebies. Each of her visits has consistently resulted in high-ticket purchases, adding up over time.
